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Workhorse Solutions

Pricing

Honest pricing, posted in public.

Most agencies hide their numbers so they can size you up on a call. We post ours — because the math should make sense before we ever talk. If it fits your business, let's talk. If it doesn't, no hard feelings.

Apply for a strategy session We take a limited number of clients.

Before you look at our number

Look at the one you're already paying.

Two costs quietly run in the background of most home-services businesses. Neither shows up on a single invoice — which is exactly why they're easy to ignore.

The calls you miss

≈ 1 in 4

Inbound calls to home-services businesses go unanswered, per call-analytics firm Invoca. Most people who can't reach you just dial the next name on the list — fewer than 3% bother to leave a voicemail. That's not a missed call. It's a job that walked.

The stack you're juggling

$2,000+/mo

A web agency, an SEO retainer, a content person, a chat tool, an answering service, CRM upkeep. Five or six vendors, five or six bills — and you're the one stuck wiring them together.

The offer

One team. One platform. One number to call.

A build-and-launch fee that scales with your site, then one flat monthly that runs everything. That's it.

Onboarding — one-time, scales with your site

Starter

$6,000

Sites up to ~20 pages

Most common

Standard

$10,000

~21–50 pages

Expanded

$14,000

51+ pages

Covers a faithful port of your site, SEO cleanup, schema, AI setup (calls, chat, content engine), your owner dashboard, and CRM wiring. Each CRM integration — +$750.

Monthly — all-inclusive

$597/month

  • Hosting, AI usage, and the content engine
  • AI call answering & messaging — no per-call fees
  • Support and every platform improvement we ship
  • Month-to-month, 30 days' notice. No long-term contract.
★ First month free

Prefer to pay yearly?

$5,970/year

That's two months free — works out to under $500/month, billed once. Month-to-month stays $597 with 30 days' notice. Your call, always.

$597 vs. the old way

The same capability, assembled the hard way.

What each capability costs bought separately, versus the Workhorse monthly fee
What it takes Built the old way Typical / month
Website built & maintained Web agency $200–600
Search visibility SEO retainer $1,000–3,000
Ongoing content Content marketer $500–1,500
Website lead capture Chat / widget tool $50–300
After-hours call answering Answering service $200–600
CRM & keeping it all wired Tooling + your time $50–300
The old way, every month $2,000–6,300
Workhorse — all of it, run for you $597

Ranges reflect typical 2026 U.S. market rates for each service bought separately, drawn from published industry pricing data (see Sources). Your numbers will vary. The point isn't the exact figure — it's that one flat fee replaces the whole stack, and the coordinating headache that comes with it.

Sources

Is this for you?

Is this for you?

A great fit if you…

  • Run an established home-services or insurance business with real call volume
  • Are tired of stitching vendors together and want one team accountable for results
  • Lose jobs to missed calls, slow follow-up, or a site that doesn't show up in search
  • Want it done for you, not another dashboard to learn

Probably not yet if you…

  • Are pre-revenue or just need a cheap one-page site
  • Want to manage and tweak everything yourself
  • Are shopping purely on lowest sticker price
  • Aren't ready to answer the leads this will bring you

FAQ

Questions, answered straight

Do I own my website and my data?

You own your data, always, and can export it anytime. The platform code is ours — that's what lets us keep improving it for every client every month without ever charging you for updates. If you leave, you take your data, your content, and your domain.

Are there hidden or surprise fees?

No. $597 covers everything we run for you — hosting, AI, content, support, call answering, all of it. The only thing ever billed separately is brand-new work you ask for down the road — a new page, a new integration — and we quote that up front, before we touch it. Never a surprise.

Is there a contract?

No long-term contract. Month-to-month, with 30 days' notice to stop. Prepay annually if you'd rather — two months free — but that's your choice, not a lock-in.

What about call and message costs?

Included. Ordinary call and text volume for a business your size is covered by the $597 — no per-call or per-message fees. The only exception would be a sustained high-volume outbound campaign, which we'd flag and scope with you first.

What if I have a huge site or unusual integrations?

That's what the strategy session is for — we'll scope it honestly and tell you the real number.

If the numbers fit, let's talk.

We take on a limited number of clients so every build gets our full attention. Tell us about your business and we'll tell you, straight, whether we're a fit.

Apply for a strategy session